You can get started on social media for business for$50 a month. Social media, from the millennial perspective, is still a developing industry that lacks real ROI and measurement standards. Even though it’s still maturing, no one can ignore these marketing tools. Getting a handle on social media is simple – thanks to the wealth of information available over the Internet.
To get started, sign up for HootSuite or Buffer App. Both services cost about $10 per month and allows you to schedule posts, view analytics, and shorten URLs for both Facebook and Twitter.
Buffer App (Facebook, Twitter, Instagram)
- Posting status updates to photos and Facebook is amazingly fast and easy.
- Detailed analytics with a simple interface shows activities for likes, shares, and retweets on all posts.
- Syncing this with Tweriod.com gives you the best times to post during the day. Unlike Hootsuite, it eliminates the need to manually select hours and minutes.
- For now, Buffer doesn’t offer a way to connect your Instagram profile. I’d love to be able to schedule Instagram photos instead of posting one every day. I’m sure they will add this functionality later on in the future (meanwhile, the alternative is using IFTTT‘s recipes). The same goes for Pinterest.
- The Publisher – a post scheduler that helps you to schedule posts quickly for Facebook and Twitter.
- The HootSuite Hootlet Google Chrome extension works wonders for Twitter. After getting a rough estimate of the best times to post on Twitter with Tweriod.com, I scour my RSS subscriptions for interesting articles that are about the brand, the destination, and travel gadgets. Hootlet lets me immediately schedule my Twitter feed, making it a painless method of bulk scheduling Tweets for the next few weeks.
- Analytics. Hootsuite Analytics presents data from Facebook Insights in a clear and organized manner, giving me a quick snapshot of how the brand page is performing.
- The “Streams” feature provides neatly organized columns for keyword searches – vital for listening and monitoring conversations on Twitter.
- A higher learning curve than Buffer App.
- Custom analytics requires additional payment.
- Stati.gram already offered Instagrammers a way to browse through photos way before Instagram’s started optimizing its web presence.
- Allows you to search Instagram for photos – a useful feature to see what guests and customers take pictures of at your property
- Statistics – it keeps a rolling month analysis of your top photos, how many likes and comments you’ve gained, and sends you snapshots of your account’s performance.
- What’s Instagram without the hashtags? People won’t be able to find your photos if you’re not using them.
- It’s the best one-dollar app for all your Instagram tagging needs. Instatag gives you the top Instagram tags IGers use today, along with trending hashtags. Tags are sorted by topics. You can select up to 30 hashtags, copy, and paste them into Instagram – an instant time-saver.
- This service pulls data from Facebook Insights and gives you a summary of stats of your page and posts.
- I spent the first month posting more content than usual to determine the time of day people are most likely to like or comment on a post. The more you use it, the better the results will be. For the first month, experiment with posting at different times to see how well your post performs.
- Depending on how often you posted to Facebook, Edge Rank Checker determines the best times to day to post. For hotels whose users live outside America, this is invaluable since infographics and research about optimal posting times are based on data for the U.S. audience. For the international audience, it’s up to you to figure out what times of the day your fan base is most likely to interact with the post.
- Post grading. What constitutes a successful Facebook posting? Edge Rank Checker’s grading system gives you a breakdown for the engagement ratio, virality, reach, impressions, and lifetime of a post.
- If you’re serious about marketing on Twitter, it’s a worthwhile investment to track progress of your followers, the replies, and RTs you accumulated.
- I wouldn’t subscribe to this if Twitter is not part of your marketing strategy or if you don’t have someone monitoring on a daily basis. Before taking an interest in Twitter stats, spend the first few months learning Twitter’s basic concepts by monitoring what people say about your property, proactively engaging in conversations if it relates to your brand, and posting useful updates at least 1-3 times a day.
- Pinterest is still relatively new, and I only use this for educating clients and showcasing what my property’s all about.
- Pinreach keeps track of repins and followers on Pinterest. Functionality is still limited.
- Statistics and math were my least favorite subjects in school, so I did the next best thing: scour websites such as hubspot.com and Marketo for templates. Download a free template and start customizing it for your property.
With the social media industry growing at a fast rate, large brands are incorporating these platforms into their overall marketing strategy. As a millennial, I’m still in awe of what social media has evolved into. In 2007, I was 17 years old and used Facebook for fun. It was a website that allowed me to connect with my friends. My sister started using Twitter when she was in a high school sophomore, mainly to win competitions and prizes for movies and games.
In the Present
Fast forward to 2012 and I’m on Facebook and Twitter the entire day, but not to chat with my friends or win movie tickets. I use social media as a part of an integrated marketing communications plan to promote the resort. In a nutshell, that’s how to get started on social media for business.